People who prioritize wearable features that aren't fitness-related may not even look to Fitbit when considering a new device, because fitness is so deeply ingrained into the company's identity.įitbit's core will always be health and fitness, but the company is actively trying to make devices that appeal to people who don't necessarily place their exercise and dieting regime on a pedestal.
But when you're a company like Fitbit, known for its fitness expertise, it can be harder to clear the mental hurdle in consumers' heads that separates what you're known for and what you want to be.
Every company hopes to make a device that appeals to the masses.
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